Traverse City Cadillac, MI, October 6, 2026 —

Ferris State University’s men’s ice hockey team is set to introduce its inaugural jersey patch partnership, welcoming Lerner Financial as the official sponsor for the upcoming 2026-27 season. This marks a significant development for the Bulldogs’ program, establishing the first-ever corporate logo placement on the team’s game jerseys.

The agreement will feature the branding of Lerner Financial, a financial firm based in Big Rapids, prominently displayed on all official home and away game jerseys worn by the Ferris State men’s ice hockey players. The partnership aims to strengthen the connection between the university’s athletic program and local businesses.

Specific financial terms of the partnership were not disclosed in the announcement. The sponsorship is slated to commence with the 2026-27 athletic season, signaling a new era for the team’s uniform visibility and revenue streams. This initiative aligns with broader trends in collegiate athletics where programs are increasingly seeking sponsorship opportunities to support operational costs and enhance athletic development.

Lerner Financial’s presence on the jerseys signifies a commitment to supporting collegiate sports within the Big Rapids community. The exact design and placement of the Lerner Financial logo on the jerseys are anticipated to be revealed closer to the start of the 2026-27 season. This collaboration is expected to provide mutual benefits, increasing brand exposure for Lerner Financial and offering vital support for the Ferris State men’s ice hockey program.


Story summarized from the original created by Jake Boss on www.9and10news.com, see more information here.

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