Mackinac Island Tourism Bureau Names Two Leaders
Coryn Briggs, previously the senior director of marketing for Traverse City Tourism, has been appointed as the director of destination marketing for the Mackinac Island Tourism Bureau. Jeff Leitch will also join the bureau as its new executive director.
Traverse City Cadillac, MI, October 22, 2026 —
Coryn Briggs, previously the senior director of marketing for Traverse City Tourism, has been appointed director of destination marketing for the Mackinac Island Tourism Bureau. Jeff Leitch will also join the bureau as its new executive director.
The appointments place Briggs and Leitch in two leadership roles at the bureau. The information provided does not specify when either person will begin, whether the appointments take effect on the same date, or what the transition arrangements will be.
Briggs’s previous position is identified as senior director of marketing for Traverse City Tourism. No further details were provided about Briggs’s work history, the selection process, or the responsibilities attached to the new destination marketing role. Information about Leitch’s previous position or professional background was not provided.
The bureau’s announcement details no specific plans or priorities for either leader. It also does not include comments from Briggs, Leitch, or bureau representatives. Accordingly, the appointments are the only reported developments in the information available; no additional initiatives, timelines, or reasons for the leadership changes were stated.
The names and titles provided identify the two new roles: Briggs will lead destination marketing, and Leitch will serve as executive director. Further details about their start dates, objectives, and the bureau’s next steps were not included.
Story summarized from the original created by Lisa Giles on www.9and10news.com, see more information here.
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